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Privacy Policy

Privacy policy
ABOUT THIS PRIVACY POLICY

It is important to us for your to understand how we use your data. This Privacy Policy describes how your personal information is collected, stored, used, and shared when you visit or make a purchase from www.rarebooksboutique.com (the “Site”). 

This policy also sets out what your rights are in relation to the personal data you give to us. If you have any questions regarding our Privacy policy or your rights under it please contact on:

Write to us: MFR Rare Books Limited, 5 South Charlotte Street, Edinburgh, EH2 4AN, United Kingdom

Email us: sales@rarebooksboutique.com

 

We are MFR Rare Books Limited, UK Company No. SC812418 (“MFR Rare Books Boutique”). Our registered office is 5 South Charlotte Street, Edinburgh, EH2 4AN, United Kingdom. MFR Rare Books Boutique is the “data controller” of any personal data it may collect, process and hold about you unless we inform you otherwise.

 

PERSONAL INFORMATION WE COLLECT 

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, MAC address, location data, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”. 

 

We collect Device Information using the following technologies: 

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. 

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. 

- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site. 

 

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information including credit card and debit card numbers, email address, and phone number. We refer to this information as “Order Information”.

 

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information. 

 

CONTRACTUAL REQUIREMENT

It is a contractual requirement to provide us with your personal data for the purposes set out in this Privacy Policy. If you decide that you do not wish to provide us with your personal data then we will be unable to enter in a contract of sale with you.

 

HOW DO WE USE YOUR PERSONAL INFORMATION? 

We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to communicate with you regarding products and services that you have purchased from us and to reposed to your questions and comments;

We may also use your personal data to measure how satisfied our customers are and provide customer service (including troubleshooting in connection with purchases or your requests for services or when you ask us questions on social media);

We rely on our contractual arrangements with you as the lawful basis on which we collect and process your personal data when you make an order for products and services. Alternatively, in some cases, we rely on our legitimate interests as a business (for example, to measure customer satisfaction and troubleshoot customer issues). Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights.

 

For administrative and our own internal business purposes

We may use your data for our own internal business purposes, such as improving and optimising our site, improving our products and services and identifying usage trends.

It is in our legitimate interests as a business to use your personal data in this way to ensure that our website works properly and may be easily navigated and to ensure that our products and services are of a high standard of quality. Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights. 

 

For security and legal reasons

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). 

 

We use your personal data to:

  • identify and assist in the prevention of fraud;
  • ensure the personal and financial information you provide to us is accurate;
  • protect the company’s rights and assets (or those of others);
  • investigate any future insurance claims; and
  • fulfil our legal and compliance-related obligations.

We will use your personal data in this way where it is necessary for us to comply with a legal obligation (for example to assist in the prevention of fraud where we have received a legitimate requests from a law enforcement agency). In other cases (for example in identifying fraud) we will reply on our legitimate interests to use your personal data in this way. Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights.

 

To personalise your shopping experience

We use your personal data to:

  • allow you to create a profile on our website which enables you to purchase our products and services online without having to fill in your personal details every time you shop with us;
  • when in line with the preferences you have shared with us, provide you with information and marketing material relating to our products and services via post, SMS and email; and
  • analyse how you shop and what products and shrives you shop for. this may include information on the products you have viewed, historical transactions and products you have added to your basket. This allows us to provide a browsing experience which is relevant to you.

It is in our legitimate interests as a business to use your data in this way so that we may enhance your shopping experience with us. This allows us to help you find products and services which you may be looking for without browsing through all sections of products ad services which may not be relevant to you. Where we rely on our legitimate interests, we will always make sure that we balance these interests against your rights.

 

SHARING YOU PERSONAL INFORMATION 

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example (but not limited to);

  • we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy;
  • we use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout;
  • we need to share your name, address and contact details (phone number and email address) with courier and delivery companies to arrange the delivery of your order;
  • we work with carefully selected third parties, such as marketing agencies, advertising partners and hosting providers for our customer database to assist us in providing our customers with a positive customer experience. Your personal data may be used by these third party to place relevant content and advertising for you on our website, other websites and online media channels and apps; and
  • we may need to share your financial information with our insurers where we believe it is required under our contractual relationship with our insurance provider(s) to do so.

 

BEHAVIOURAL ADVERTISING 

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below (please note you may need to change settings on your profile and save those changes in order to opt out of targeted advertising): 

You can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/ . 

Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

 

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. 

 

YOUR RIGHTS

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. You may also request to withdraw your consent for us to hold your personal data. If you would like to exercise any of these rights, please contact us through the contact information below and we will resend to you within 30 days.

If you have consented to us to receive marketing communications from us via email you will find details at the foot of each email with instructions on how to opt out of receiving any further marketing communications by email.

When we receive a withdrawal of consent request we may contact you to verify the request.

You can read more about your rights, including the circumstances in which they apply, in the Guidance from the UK Information Commissioner’s Office (ICO) https://ico.org.uk/for-the-public. You also have the right to complain about our use of personal data to the ICO. You can do these by contacting the ICO via their website https://ico.org.uk/concerns or by calling 0303 123 1113.

 

DATA RETENTION

We only retain your personal data for as long as is necessary for the purposes described in this Privacy Policy and in line with any mandatory minimum or maximum retention periods we are obliged to adhere to by law or regulation. Because there may be different reasons to have collected different types of personal data the retention periods may vary according to the type of data and the reason the data was collected in the first place.

 

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. 

This policy was last updated on 4th May 2021.

 

MINORS

Our Site is not intended for individuals under the age of 13 years old. If we discover that any personal data has been collected from any person below the age of 13 we will automatically delete that data.

 

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at sales@rarebooksboutique.com or by mail using the details provided below: 

Privacy Compliance Officer
MFR Rare Books Limited
5 South Charlotte Street
Edinburgh
EH2 4AN
United Kingdom

 

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