THE ART OF THE POSTER BY E. MCKNIGHT KAUFFER 1924 FIRST EDITION

THE ART OF THE POSTER BY E. MCKNIGHT KAUFFER 1924 FIRST EDITION

£650.00

Tax included.

[KAUFFER, E. McKNIGHT]. The Art of the Poster. It's Origin, Evolution & Purpose. London: Cecil Palmer, 1924.

First edition, first printing. Cloth-bound. Hardcover with original dust jacket. Folio (310 x 230 x 30 mm.). Pp. xii, 190, [2]. Bound in publisher's original quarter cloth, paper title label in Edward Johnston's "Underground Transport" typeface to spine and upper cover. Plain endpapers. Half-title present. Title-page printed in red and black. 51 colour plates on recto pages and 174 black and white plates. Arranged and edited by E. McKnight Kauffer. Printed by by the Sun Engraving Co., Watford, Herts. and the Westminster Press, London. Condition: GOOD to VERY GOOD. Binding tight, secure and square. Covers clean with some light wear to the extremities and spine ends. Interior very clean indeed. Rare dust jacket has some edge wear and a small hole to the spine. Without previous ownership markings. Scarce thus.

Notes: First UK trade edition with the extremely rare dust jacket - a wonderful survey of poster art and the history of the poster up to the time of this publication, with useful bibliography. Dedicated to Frank Pick (1878-1941) transport manager and key figure in developing London Transport and its image: he commissioned the London Underground typeface from Edward Johnston and the renowned series of posters by well known artists of the day, including E. McKnight Kauffer. Here Kauffer points out 'the modern Poster is still in its adolescence,' and he also notes with examples, bad painters design bad posters, and good painters have always produced good posters.